Communication Essentials
The Tools You Need to Master Every Type of Professional Interaction
One of the first books in McGraw Hill's NEW Business Essentials Series--providing savvy strategies and specific action steps to improve business communication skills for today's new world of work
Packed with colorful illustrations, insights, anecdotes, exercises, Essential Takeaways to wrap up each chapter, and personalized tips for communicating effectively in today's new world of work--Communication Essentials delivers a straightforward and timely guide to improving the most important business (and life) skill of all.
No matter how great your knowledge, expertise or experience, poor communication skills can unknowingly diminish your opportunities to advance your career goals and build critical relationships. To achieve your best, both personally and professionally, improving these skills is absolutely essential--and expertly covered in Communication Essentials.
Following the three parts of the Business Essentials Series--The Essentials, The Essentials Applied, and Beyond the Essentials--Trey Guinn takes you step-by-step through the communication process, from understanding the importance of clear communication to specific, goal-based strategies to improve your skills.
You'll find hands-on advice on how to:
Develop content (Hint: It's not about "What do I want to say?")
Be the message, not merely the messenger
Present yourself as confident (not cocky) and cool (not callous)
Communicate your way into a job (networking, interviewing, and more)
Communicate on the job (better meetings, presentations, executive presence, and more)
About the Author:
Dr. Trey Guinn is professor and chair of Communication Arts at University of the Incarnate Word. He is also a Business Communication Specialist for the University of Texas at Austin and Communication Coach with the McCombs School of Business. His teaching, research and professional work focus primarily on communication effectiveness and human relationships.
As a speaker, facilitator, and executive coach, Trey helps people achieve personal and professional goals and master communication skills. He frequently works with groups and professionals locally and across the globe from companies such as American Express, Apple, AT&T, Bain, BBVA-Compass, BCG, Chevron, Deloitte, Dell, Facebook, Harvard Business School, Intel, Intuit, GE, Hewlett-Packard, McKinsey, Microsoft, PWC, Salesforce, Shell, Snap, and more.
Trey earned his bachelor’s and master’s degrees from Baylor University and his Ph.D. from the University of Texas at Austin. His scholarship has been presented and published internationally. He remains actively involved with numerous academic organizations, and currently serves as president of the Fulbright Association - San Antonio chapter.
Guinn is an award-winning actor, avid runner, and kitchen experimenter. Most importantly, Trey is the husband to Shannon and dad to three incredible kids. The Guinns reside in Alamo Heights, Texas, where they can often be spotted walking the neighborhood and playing in the park.
